15th March 2016 Briefing of the World Consumer Day Programs and Theme
The Theme for the World Consumer Rights Day this year is “Antibiotics Off the Menu”. The focus is on the antibiotic fed meat products that all the big fast food chains worldwide use which can be KFC, McDonalds or Burger King etc. The message is, that as we consume products from these Fast Food places, it will slowly make our bodies resistant to antibiotics. That is just the tip of the iceberg!
The fact that there are no fast food chains in Tonga does not mean we are free from this but we are aware that we do have a whole range of fast food takeaways that are quite popular here. The focus however is reversed to a campaign that has been jointly initiated with Tonga Health:
“Me’a Kai Tonga Kiai! / “I LOVE MY TONGAN FOOD”
This campaign aims to remind Tongans how healthy indigenous Tongan food really is and what better way to do it than to get them to share their favourite food online and On air too.
PROPOSED PROGRAM TO COMMEMORATE THE WORLD CONSUMER RIGHTS DAY!
1. Direction boards (Consumer Work program) on work premises in Ha’apai (Governer’s Office) and Eua Office
2. Buyer Beware ( FAKATAU TOKANGA) Billboard installed at the Police Station in Neiafu
3. World Consumer Theme Banners installed in Eua, Ha’apai, Vava’u and in Tongatapu
4. ( Week 2 March – 11-15) – Press Releases and general discussions with TV and Radio Programs drawing attentions to the actual World Consumer Day and its theme
a) Co-ordinating school visits to carry out presentations on the World Consumer Day theme as well as general awareness on the roles and responsibilities of the consumer and we will invite along food authority as well).
b) Photo Competition
We are putting up soon on facebook and will be part of the school presentations a special competition to get people to upload any images of them and with any idea associated to the theme for World Consumer Day to our Facebook page.
c) Radio Talk-back on 87.5FM promoting of “Meakai Tonga Kiai! / I love my Tongan Food” campaign on Friday 11th March. An officer from Ministry of Health is joining us this program.
5. World Consumer Rights Day 15th March–
a. radio talk back program on 87.5 ( with Ministry of Health and Food Authority)
b. TV program with TBC( with Ministry of Health and Food Authority)
END
Issued by the: Ministry of Labour and Commerce, Tonga